E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...

There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...

A shockwave of backlash engulfed e.l.f. Cosmetics on casting Matt Rife, who is known for a controversial domestic-violence ...

Beauty brand e.l.f. cosmetics faces backlash. Their new ad stars comedian Matt Rife and drag queen Heidi N Closet. Rife's ...

E.l.f. Cosmetics faces backlash for an ad campaign featuring Matt Rife, previously criticized for insensitive jokes.

Kory Marchisotto, global chief marketing officer of E.l.f. Beauty, told the Business of Fashion that the company chose Rife ...

In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...

Rife stated in an August 2024 interview with The New Yorker that many domestic violence victims reached out to him and told ...

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury ...

Cosmetics' new legal-inspired commercial, 'The Law Offices of e.l.f.ino & Schmarnes,' stars comedian Matt Rife and drag icon ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...