(Bloomberg) -- After years of incremental refreshes, Apple Inc.’s iPhone lineup feels exciting again. The company introduced four new phone models on Tuesday: the basic iPhone 17, the superthin Air, ...

Macworld explores Apple’s anticipated 2026 iPhone strategy overhaul, including skipping the base iPhone 18 model and introducing Apple’s first folding iPhone. The iPhone 18 Pro models are expected to ...

Apple unveiled the iPhone 17 line at its "Awe Dropping" event Tuesday, Sept. 8, setting the stage for the latest launch of its tentpole product. In a key change with the new product range, the Silicon ...

Apple (NASDAQ:AAPL) unveiled its latest line of iPhones on Tuesday, including the new slimmer iPhone Air. “Design has always been fundamental to who we are and what we do,” Apple CEO Tim Cook said, ...

Folding smartphones have been around since 2018, but Apple opted for its famous “best, not first” approach – waiting until it felt it was able to produce something which would be worth owning. The ...

Apple on Tuesday rolled out its next generation iPhones, which include a new ultra-thin model and a slight price hike for one of its high-end models, while the company feels the squeeze of a global ...

There’s a chance the Pro Max could get rebranded as Ultra, but let’s just assume Apple sticks with the Pro Max name. Even though there’s technically only one new model being introduced, the 17 Air ...

Pre-orders for the new iPhone 17 lineup began on Friday, September 12. Pricing for the iPhone 17 starts at $799, with the Pro Max model starting at $1,199. The new phones will be available for ...