Just as the American EV market braces for a brutal winter, Ford is making a shocking pivot. As federal tax credits disappear, the automaker is doubling down with a new strategy borrowed not from Silicon Valley,

Ford is investing $5 billion to change the way it makes electric vehicles, a move the automaker says will allow it to manufacture models starting at $30,000 — far less than the current average price for an EV.

Ford Motor Co. will invest nearly $2 billion retooling a Kentucky factory to produce electric vehicles that it says will be more affordable, more profitable to build and will outcompete rival models.

Ford EV platform powers a $30,000 midsize electric pickup in 2027, built in Louisville with U.S.-made prismatic LFP batteries and a faster “assembly tree” line.

Revel is seeking to sell 165 for-hire vehicle license plates, as well as a buyer for its Tesla and Kia vehicles, according to Bloomberg. The company recently opened several EV charging hubs in New York City and California, and plans to open hundreds more by the end of next year.