Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behavior, today announced a national data integration partnership with datafuelX, a predictive analytics platform used by ...

Comscore said it has formed a national data integration partnership with datafuelX to let network groups and publishers use Comscore currency inside planning and stewardship workflows they already ...

ChatGPT remains the category leader, but its share of total AI prompt volume fell this year as consumers sampled and ...

Comscore, a global leader in measuring and analyzing consumer behaviors, today released its Q2 2026 AI Intelligence Report, which shows that consumers are rapidly diversifying which AI assistants they ...

Comscore has announced an integration with predictive analytics platform datafuelX, allowing ad buyers to transact using its ...

The measurement giant and box office data provider says it's undergoing cuts "as part of its broader efforts to improve cost efficiency." By Erik Hayden Executive Editor, Business Amid concerns about ...

Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop. Sponsored ads appeared in 47% of the ChatGPT conversations about video games and consoles that Comscore ...

RESTON, Va., Sept. 03, 2025 (GLOBE NEWSWIRE) -- Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today released new data showing a clear shift in where consumers ...

The media industry group says it has re-certified Comscore, iSpot and VideoAmp as "national currencies" for 2026-28, and that ...

Comscore now has something Nielsen doesn’t: local TV measurement accreditation. On Wednesday, Comscore announced that it secured Media Rating Council accreditation for both national and local TV ...

Among the challenges as media fragments is audience measurement. As viewers migrate across the video landscape using various devices, content providers and advertisers need to know the size of the ...