WPP is merging Wunderman and J Walter Thompson to form Wunderman Thompson. Mel Edwards, global chief executive of Wunderman, will head the enlarged agency as global chief executive. Wunderman Thompson ...

Wunderman has hired Ira Haimowitz for the newly created role of group director, data strategy. Haimowitz will be based out of Wunderman’s New York headquarters, and report to Mark Taylor, EVP and ...

Wunderman global CEO Mel Edwards has big shoes to fill. Last Thursday, the CRM and digital agency said it would replace CEO Mark Read, recently named CEO of WPP, with Edwards, who previously led the ...

NEW YORK WPP Group's Wunderman has acquired Agenda, a digital direct marketing shop based in Hong Kong that also operates in Beijing, Singapore, Shanghai, Taipei and Kuala Lumpur. By Andrew McMains, ...

WPP said Monday it will merge digital agency network Wunderman with storied creative agency J. Walter Thompson (JWT), forming a new entity called Wunderman Thompson. Wunderman Thompson will employ ...

Lester Wunderman, the advertising executive credited with pioneering the hugely successful modern techniques of direct marketing, with sales pitches aimed at targeted prospective customers in their ...

The Internet is the perfect platform for an agency whose founder is considered the father of direct marketing. When the Internet finally evolved into a medium in the late ‘90s, New York direct ...

WPP announced today that it is merging ad agencies J. Walter Thompson and Wunderman to create Wunderman Thompson, a new agency that will have 20,000 employees in about 90 different markets around the ...

“It quickly became apparent that promotions have become an intrinsic part of the digital landscape and can have significant impact on customer relationship management and loyalty programmes. We are ...

WPP digital agency Wunderman acquired a majority stake in Pierry, a Salesforce Marketing Cloud-focused consultancy. The move both expands Wunderman’s technology consulting expertise in the U.S. and ...

WPP is merging Wunderman and J Walter Thompson to form Wunderman Thompson. Mel Edwards, global chief executive of Wunderman, will head the enlarged agency as global CEO. Wunderman Thompson will have ...

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