For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

I recently spoke with Jesse Dwyer of Perplexity about SEO and AI search about what SEOs should be focusing on in terms of optimizing for AI search. His answers offered useful feedback about what ...

Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in its AI Overviews. Google’s Gary Illyes recently said that when it comes to ranking in AI Overviews, ...