Would you consider the visual aspects of advertising as a form of media based art? Arguably, advertising is a form of artistic expression incorporating the seven visual elements of art. Although the ...

Opinions expressed by Entrepreneur contributors are their own. It’s been proven true over and over that content rich in visual elements, particularly images, gets more likes and shares in the online ...

If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

In today’s visually driven digital world, standing out from the crowd requires more than the typical imagery marketers and advertisers relied upon in the past. To captivate audiences and make a ...

Opinions expressed by Entrepreneur contributors are their own. If you’ve heard it once, you’ve probably heard it a thousand times: “A picture is worth a thousand words.” Recent research suggests that ...

PARIS, FRANCE - JANUARY 06: In this photo illustration, the logo of the Swedish music streaming service Spotify is displayed on the screen of an iPhone on January 06, 2017 in Paris, France. Spotify ...