How thinking like a video game player can help today’s digital copywriter create copy that improves reader engagement. “We are no longer readers, we are explorers,” writes David Dylan Thomas in his ...

This article is written to provide information on copywriting, examples and provide professional copywriting tips to improve your website’s performance, without the cost of hiring a professional web ...

I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without delving too deeply into ...

He's presented with a list of links, each one directing him to a product description page telling him why he should buy this funky desk lamp or that ultra-comfy orthopaedic chair. But this isn't ...

Most web copywriters argue that web copy should be more direct and conversational than most print materials, but how can you adopt this tone without compromising your brand identity? You can set a ...

Doesn’t it feel like advice about building a personal brand is everywhere lately? It’s true that a big part of building your personal brand is showing up on social media and maintaining an ...

Writing copy for a B2B website takes skill and expertise. When done well, the copy attracts, captivates, and converts website visitors. When done poorly, it makes the brand look sloppy, obtuse, or ...

Poor web content is the silent killer of online sales leads and revenue generation—silent because the companies publishing poor content do not realize it is substandard. So the very first order of ...

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Ashlyn Carter is a beacon of hope for every multi passionate entrepreneur out there who dreams of seven-figure success. Before she became a copywriting queen, she spent fourteen years as a ballerina ...