Data is one of the most essential commodities for any organization in the 21st century. Harnessing data and utilizing it to create effective marketing strategies and making better decisions is ...
It’s no secret that the retail dynamic is complicated right now — brands are fighting for every conversion in an increasingly expensive ad environment where consumers are less loyal and more ...
Walmart announced an agreement to buy Vizio today. Irvine, California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user data.
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