Creating campaigns with purpose is a notoriously tricky. Producing an ad that hits the mark requires creative to be authentic, to understand its audience deeply, and to align with a brand’s own values ...

An intriguing ad for Vanish has won Channel 4’s Diversity in Advertising Award. Directed by Tom Hooper – who made the film Cats, of all things – it tells the story of Ash, a girl who has autism.

The 2022 brief encouraged brands to invest in an authentic portrayal of people with visible and non-visible disabilities. Channel 4 says that the brand and agency responded with “a powerful and moving ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 10 min 27 sec ago By Ad Age Staff - 19 min 37 sec ago By Tim Nudd - 30 min 9 sec ago 1 hour 23 min ago By Ad Age Staff - 1 hour 39 ...

Apparently, "if you knew how dirty your carpet really was, you wouldn’t want to go anywhere near it". That's the premise behind Reckitt cleaning brand Vanish's latest spot, which features a ...

Delhi: Vanish, a fabric stain removal brand and laundry additive, has launched #VanishTheDifference campaign for its new fabric whitener, Vanish Crystal White. With the mission to ‘Make Uniforms, ...

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