Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

As an entrepreneur, you can't afford vague messaging. When your value proposition is unclear, every sales conversation ...

In his book The Tipping Point, Malcolm Gladwell writes, “There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it”. He ...

This column is the third in a five-part series on creating purposeful lives using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...