"The opposite of courage in our society is not cowardice, it is conformity." –Rollo May In our daily lives, the pressure to conform is omnipresent. Whether it's at work, in social circles, or within ...

Researchers have characterized brain activity that occurs when we are socially influenced to change our minds. The study shows how the brain distinguishes between different types of social conformity ...

Many facets of our daily lives depend on standards. Standards influence the products we use, the foods we eat, how we communicate, our means of travel, our modes of work and play, and many other ...