Nobody likes it when you’re on a theme park ride and something breaks down. Not only does it tend to ruin the fun, but it also breaks whatever immersion you’re experiencing by forcing you to come to ...

In the long-standing art of branding, amusement park rides help expand a popular movie into every imaginable facet of our (thrill-seeking, scream-inducing) culture. As Universal Studios Hollywood ...

UNIVERSAL CITY, Calif. (AP) -- Which 'bots are in, and which are out? That's the question the special-effects gurus at Universal Studios and Industrial Light and Magic, as well as "Transformers" ...

ORLANDO, Fla. (AP) — Universal Orlando says its new, 3-D theme park ride based on the Transformers toy and film brand will open June 20. According to a news release, the ride is an interactive, ...

ORLANDO, Fla. — Universal Orlando will open its new 3-D Transformers ride on June 20, which was unveiled on the Fairwinds building Thursday morning. The Transformer, Megatron, was made to look as ...

(AP) The popular 3-D ride based on the Transformers movie franchise is coming to Universal’s theme park in Orlando in the summer of 2013, Universal announced Thursday. The announcement about the ride ...

ORLANDO, Fla. (AP) - Within an hour of the new Transformers ride opening at Universal Studios on Thursday, hundreds of people stood in the sweltering Florida heat to experience the intense, 3-D thrill ...

LOS ANGELES (AP) — Authorities say nearly a dozen people were rescued after a power outage left them stranded on a ride at Universal Studios Hollywood. The Los Angeles County Fire Department said ...