Davidson, a longtime fan of Axe’s Phoenix scent, embodies the brand’s evolution from teenage staple to confidence-boosting essential, perfectly aligning with its message that smelling great helps you ...

The most innovative flip blade of 2025 may not be a knife; it may just be an axe. Columbia River Knife & Tool (CRKT) has bravely taken one of its most unique folding knife designs and adapted it into ...

In recent years, axe throwing has exploded in popularity with axe throwing clubs, lounges, and leagues all over. There might be quantifiable reasons for this, but I think it’s due to the fact that ...

As Cracker Barrel recently learned, moving away from what consumers want can turn a brand bland — unless that’s what a brand’s fans are clamoring for. Which is the case for a new rebrand by Axe, the ...