With the launch of the new Tour Soft, Titleist is hinting that the gap between Tour Soft and what are generally considered ...

What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft ...

Titleist is releasing new 2026 versions of its Tour Soft and Velocity golf balls, aimed at enhancing the core characteristics of each. The post Titleist releases 2026 Tour Soft, Velocity golf balls.

The latest version of the three-piece AVX boasts a new cover that boosts short-game spin ...

Titleist's new AVX golf ball has a softer cover for more spin around the green and a new core for longer, low spin tee shots.

Titleist begins its 2026 launch season with the official announcement of the new Pro V1x Left Dash (designated by "–Pro V1x" on its side stamp) after a four-yea ...

Specs: Three-piece golf ball with cast urethane elastomer cover, fast low-spin casing layer, high gradient ZG Process core, and 352 tetrahedral dimple pattern. Available: Now (U.S. and Canada only) ...

With a focus on offering more of what golfers want, Titleist is bringing more short-game spin to the new AVX golf ball.

Golfers know that some balls work for their game and that others just don’t. For some of us, there are lingering bad memories of balls that were too hard or too soft. There’s also an awareness that a ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

After a four year wait while moonlighting on pro tours, the Titleist Pro V1x Left Dash golf ball is finally set to hit the retail market ...