Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...

Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively. A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly ...

The approach toward software testing has drastically changed over the years. It has changed from manual testing to automation frameworks and now to AI-based testing. It isn’t just about increasing ...

Paid search has always been a moving target. In 2026, with platforms dominated by AI and Performance Max, Google has continuously pushed the industry toward automation. Yet, the myth of “set it and ...

How to assess whether it can hold up against competitors, shifting market dynamics, and unexpected events. While many teams and organizations engage in scenario planning, most don’t go far enough.