Whether it’s jogging or studying for a final, it’s common to motivate yourself with a reward for completing tasks you dread doing. The old carrot-and-stick method can work, but researcher Katy Milkman ...

Last week I was watching a cooking segment on TV, when the anchor suspiciously questioned the chef about how much heavy cream she was putting into the recipe. The chef replied gleefully, “It’s the ...

The temptation to gorge on that sumptuous chocolate cake, or the urge to buy that discounted pair of shoes, can be curbed if a person has already been exposed to similar choices before, according to a ...