We’ve all seen them — those impossibly white smiles beaming from social media, promising that you too can transform your coffee-stained teeth into pearly masterpieces. With celebrities flashing ...

Procter & Gamble is betting consumers will pay $45 during a deep recession for an improved way to whiten their teeth at home: Crest Whitestrips Advanced Seal, according to a story on AdAge.com.

Regardless of how much you want a brighter smile, you may be resistant to book a professional whitening treatment at your dentist’s office. It’s the fastest and most effective way to see results, but ...