Last month GE Appliances unveiled its new tagline: good things, for life. The new tagline is meant to be a modern expression of the iconic GE Appliances brand and its announcement came nearly one year ...

WordPress gives you the ability to create a "tagline" -- a one-line description of your website -- and display it on each page by inserting a line of code in your website's theme. If the theme ...

When you think of “the happiest place on earth,” what comes to mind? When I say that it “melts in your mouth not in your hand,” do you know what I'm talking about? Disneyland and M&Ms are two brands ...

New Jersey Transit’s tagline is: "Getting you there." If my railway system added just one word, the tagline would ring true. The word is: eventually. When United Airlines was acquiring Continental, ...

A tagline or motto, more often called a slogan, is a short phrase used in advertising to identify your brand or product. Often conveying a key product benefit, the tagline in an ad should help ...

Chief marketing officers from True Religion, Shutterfly and Rambler weigh in on the importance of taglines in marketing campaigns.

Editor’s Note: This article was written by Ross Kimbarovsky. Ross is the co-founder of crowdSPRING, an online marketplace for creative services ranging from graphic, web and industrial design to ...

A tagline, also known as a slogan or motto, is a concise phrase cleverly crafted to resonate strongly with the type of consumers the business wants to attract. Its primary purpose is to communicate a ...

Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...

"Something More" replaces "Story Matters Here" as the network gets a facelift. By Lesley Goldberg AMC Logo NEW high res - H 2013 AMC is giving itself a makeover. The cable-network home to Mad Men, ...