This is a lie. Tactical marketing without a strategy is like a dog chasing its tail. It’s a waste of time and resources. All you produce is more noise for people to ignore. Worse, you create ...

Breaking down a company’s wider strategic plan into more short-term, specific and deliverable tactics. Tactical Planning is the process of breaking down the strategic plan into distinctive, short term ...

Emphasizes decisions made in developing both strategic and tactical marketing plans. Uses computer simulations, experiential learning assignments, and marketing plan development to demonstrate ...