Now that Sony and TCL have announced a joint TV business, will one brand identity win out over the other?

At CES 2026, TCL highlighted its latest visual technology breakthroughs, along with an array of AI-powered products.

TCL’s new flagship TV rows against the RGB Mini LED tide ...

TCL has steadily become one of the top TV brands for strong performance without premium prices. The best TCL TVs regularly undercut comparable models from LG, Samsung, and Sony while still delivering ...