The Swatch AI-Dada tool is finally available in more markets, including the UK.

The brand’s Guggenheim collaboration puts Monet, Degas, Klee, and Pollock on your wrist for around $100. THE MOST RAREFIED TIERS of elite watchmaking produce complicated mechanical masterpieces that ...

The Swiss watchmaker Swatch has partnered with the Guggenheim to create a collection inspired by 20th-century artworks from ...

Bring me back to the ‘80s! Swatch’s new Neon Watches will do just that as this retro collection is “totally rad.” Swatch dropped an extensive Neon Watch Collection that ranges in price from $80-$170 ...

Swatch just launched a new pair of watches to celebrate the Year of the Snake. That's the new Chinese zodiac symbol for this year. One thing you can always guarantee with the turn of a new year is a ...

No one expected the Omega x Swatch Speedmaster MoonSwatch to take off the way it did, pun intended. It is fair to say that the in-house collab — Swatch owns Omega — is the most hyped watch to ever ...

Carlo Giordanetti, CEO of the Swatch Art Peace Hotel, on instinct, emotion and the new Swatch × Guggenheim Collection. Read ...

Watchmaker Swatch's sales grew 4.7% at constant exchange rates in the second half of 2025, benefiting from a strong acceleration in the fourth quarter, the company said today.