Instead of dictating the tools we use, I encourage team ... of diverse perspectives in shaping strategy. However you decide to integrate it into your business, do it often to keep yourself ...

Answering those questions requires deep knowledge of your business and market, and you have to make sure they're integrated, but the framework is extremely easy. People just avoid strategy because ...

The quick, top-down method of eliminating inefficiencies is a common way to alter a business before resistance to change ...

The worst way you can approach this — and the strategy so many small business owners use — is to send blanket emails to publications asking them to add a link to your website in one of their ...

Start planning your testimonial strategy by identifying ... and how your business solved it. For example, a personal trainer could use a testimonial like “I couldn't lose the baby weight ...

Topics include integration of business strategy with technology, the product development process, manufacturing/process technologies, time to market, technology-based strategic alliances, and ...