There are crisis management experts and tools to help you craft a formal crisis management plan, and I recommend doing so. In ...

Instead of dictating the tools we use, I encourage team ... of diverse perspectives in shaping strategy. However you decide to integrate it into your business, do it often to keep yourself ...

Answering those questions requires deep knowledge of your business and market, and you have to make sure they're integrated, but the framework is extremely easy. People just avoid strategy because ...

Every business should have a marketing plan that outlines an overall strategy and the day-to-day tactics used to execute it. A successful marketing plan will lay out tactics for how to connect ...

The worst way you can approach this — and the strategy so many small business owners use — is to send blanket emails to publications asking them to add a link to your website in one of their ...

The quick, top-down method of eliminating inefficiencies is a common way to alter a business before resistance to change ...

Yang Li is the director of corporate strategy at Microsoft. Karim R. Lakhani is the Dorothy and Michael Hintze Professor of Business Administration at Harvard Business School and the chair and a ...

Start planning your testimonial strategy by identifying ... and how your business solved it. For example, a personal trainer could use a testimonial like “I couldn't lose the baby weight ...

“Investors could achieve better long-term results using a cash reserve and equity strategy only.” When debating whether to use the retirement bucket strategy, you can think about your risk ...

Topics include integration of business strategy with technology, the product development process, manufacturing/process technologies, time to market, technology-based strategic alliances, and ...