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Social video and connected TV advertising are both growing – but not at the same pace. On Thursday, the IAB released the first part of its annual report on trends in digital video advertising strategy ...

Gen Z is ditching TV shows and movies on streaming services in favor of social video and live streams, according to a new survey of 3,517 online consumers by Deloitte. The study, which was conducted ...

One of the new features of TikTok is Shared Feed, and the name basically gives it away. This is a feed that users can share with their friends and family members through direct messaging. It will show ...

In 2025, social media surpassed news websites and TV as the primary way Americans receive news. So to get our reporting to ...

DALLAS—YouTube, TikTok, Twitch and similar platforms play a central role in consumers’ overall experience with television, according to new research from Parks Associates. The research group’s newly ...

Note: This article relates to the July 2024 VIP+ special report “The Race to Replace TV,” available to subscribers only. As viewers continue to migrate from traditional TV to digital video, TV and ...

PORTSMOUTH, N.H.—Social video on platforms like YouTube or TikTok continues to plays an outsize role in the lives of young viewers, at the expense of traditional premium, according to Hub ...

Halloween is traditionally the perfect season to anticipate unexpected shocks. But eight surprising social video trends should astound even the most unflappable digital marketers. YouTube.com is the ...

When Warner Bros. Discovery research chief Natasha Hritzuk first began studying short-form video, the conventional wisdom was that platforms like TikTok and YouTube were having a cannibalizing effect ...

Forbes contributors publish independent expert analyses and insights. Geri Stengel writes about the success factors of women entrepreneurs. Left to right: ViralMoment—co-founded by Sheyda Demooei, CTO ...

It's not often that "Game Changer" host Sam Reich is the person on the show's colorful set made to look anxious. But the latest episode of the Dropout series begins with not just a push-in but some ...