Marketing Dive

Bud Light debuts Super Bowl Snapchat filters, final chapter of 'dilly dilly'

Though the phrase "dilly dilly" actually has no meaning, that certainly hasn't stopped it from becoming a viral success and cultural phenomenon, much like Budweiser's ubiquitous "Whassup?" campaign ...
Marketing Dive

Bud Light, 'Blade Runner' help launch Snapchat's brand AR World Lenses

Brands can now create 3-D AR World Lenses content within Snapchat, Chief Strategy Officer Imran Khan announced today during a session at Advertising Week. The launch partners for the new sponsored ...
Digital Trends

Forget the puppy ears. Snapchat and VSCO can make your snaps look like old film

What happens when you mix VSCO film-inspired presets with Snapchat’s augmented reality lenses? AR film effects like light leaks and flares. On Friday, November 8, VSCO announced the popular editing ...
Benzinga.com

Snapchat Parent To Launch Light Weight AR Smart Glasses To Compete With Meta, Apple

Snap Inc (NYSE:SNAP) announced Tuesday at the Augmented World Expo 2025 that it is launching lightweight, immersive AR glasses called Specs in 2026. Specs are an ultra-powerful wearable computer ...