Creators live in an attention economy that measures the currency in milliseconds. From the moment your video loads, viewers subconsciously decide to stay or bounce. For this reason, those first ...

The final six seconds of Ole Miss' win over Georgia were filled with official reviews — and people pouring onto the field before the game was officially over. Jamie Squire / Getty Images Ole Miss ...

Jack Dorsey is backing diVine, a Vine reboot that restores classic looping videos and lets creators post new six-second clips. The platform bans AI-generated videos, uses verification tech from the ...

Ole Miss authored an incredible 37-34 Sugar Bowl victory thanks to a 47-yard a game-winning field goal by Lucas Carneiro with six seconds left. Carneiro’s kick came after No. 3 Georgia tied the game ...

Jocelyne Lamoureux scoring two goals in six seconds was amazing, but how does it compare to what other Olympians can do in the same amount of time?

Opinions expressed by Entrepreneur contributors are their own. Winning brands meet high-intent needs instantly, not with prolonged storytelling. Micro-moments reward usefulness, speed and context over ...