When I ask Salish Matter to tell me about her daily routine, she answers as any 15-year-old might. She describes waking up (“too early”), going to school, hanging out with friends if she doesn’t have ...
In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...
Salish Matter was just 10 when she first appeared on her father Jordan’s burgeoning YouTube channel. At the time, 5 million subscribers were tuning in to watch the photographer-turned-content-creator ...
It was quite the scene at American Dream Mall Sept. 6: Thousands of tweens, crammed into the Dream Stage atrium or running five deep at the railings on the two tiers overlooking the atrium, all ...
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