A closeup of the Rolex sign against a blue sky at the headquarters building. - HJBC/Shutterstock Rolex has been in the watch-making business since the early 1900s, so the company is obviously no ...

Luxury’s waitlist economy is intensifying, with heritage maisons like Rolex, Hermès and Chanel increasingly using vetting processes and engineered scarcity to amplify desirability and brand prestige ...