Adidas has opened pop-up shops offering virtual branded merchandise within seven Roblox experiences and has partnered with Roblox creator Rush Bogin (known by his screen name “Rush X”) to create an ...

Amazon has launched sales of real-world products on Roblox for the first time with a new shoppable gaming experience created ...

First-ever gaming activation from America's egg farmers engages gamers through obstacle course gameplay, egg power-ups and in-game recipes. Featured in popular Roblox obby (obstacle-course) games now ...

H&M is launching a limited-time activation as part of its Loooptopia experience on Roblox, according to a press release. The effort is tied to a summer collection inspired by Netflix’s “Stranger ...

Mariah Carey has officially entered the Roblox universe for the holidays. Yesterday (December 1), the pop superstar kicked off her month-long reign over the popular gaming platform that will include ...

We’ll start by cooking up some spam morsels, roasting Pop-Tart s’mores, and crunching on freeze-dried candy corn. Then it’s ...