e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...

Discover Roblox’s platform features, user engagement, and strategies driving growth in digital interactive gaming.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

Inspired by the indie hit REPO, E.R.P.O. is a brand new co-op horror experience on the Roblox platform, where you must team ...

Australia's eSafety commissioner says her team has "taken Roblox to task" over its risk of exposing children to harm but ...

Kentucky is taking Roblox to court for permitting an exploitative online environment. Attorney General Russell Coleman ...

Where Roblox stands. Roblox has stood out with the uniqueness of its gaming platform. Instead of publishing games, it supports users who create and release their games to the publ ...

Walmart goods can now be shopped and purchased within the Roblox gaming interface, Walmart Discovered.. Photo: Courtesy Walmart/Roblox Retail has gone Roblox. Today, Walmart debuted its partnership ...