Marcus Patel felt a mixture of pride and unease as he stood at the head of the conference table, waiting for his leadership team to gather. Two years ago he’d been recruited from Silicon Valley to ...

Consumer advocate groups and private parties are advancing theories regarding harm caused by the use of artificial intelligence (AI) and data to determine pricing. In 2025, the Federal Trade ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...