The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game in Orlando.

Created as a quick breakfast option, Pop-Tarts quickly became a household name thanks to their perfect blend of portability ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the ...

Could you make homemade Pop-Tarts with store-bought pie dough and ready-made strawberry jam? Absolutely, and we’ve got a recipe to guide you in that direction if you’re so inclined (just skip ...

Taylor Swift's Pop-Tarts are back in the spotlight after Travis Kelce gushed over them during Super Bowl Opening Night on Monday. The Kansas City Chiefs tight end was asked at the press event in ...