The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game in Orlando.

If you have scrap packing paper from a delivery, paint, scissors, glue and a few individually wrapped sweet treats, you are ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the ...

The Pop-Tarts Bowl trophy is on display in Downtown Atlanta. The Pop-Tarts Bowl trophy isn’t just any trophy. As the first-ever interactive college football bowl trophy, it’s designed to bring ...