It's one of the greatest bowl game mascots in college football — and it's edible. The Pop-Tarts Bowl mascot is back, and perhaps tastier than ever. No. 16 Miami and No. 18 Iowa State will play for the ...

The first Pop-Tarts Bowl featured the brave Strawberry Pop-Tart mascot sacrificing itself for the hungry Kansas State Wildcats. We thought that was the end of the Strawberry Pop-Tart mascot ...

Update: The three Pop-Tarts Bowl mascots have been announced. Follow updates from Miami vs. Iowa State to see which one goes in the toaster afterward. The big excitement at this year's Pop-Tarts ...

What do you remember most from last college football season: Michigan winning the national championship, or the Pop-Tarts Bowl mascot being lowered into a giant toaster holding a sign that read ...

"This is now the worst take I've seen." ...

The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

“Everything” included having the Pop-Tarts mascot rip itself out of a foil (actually Mylar) packet. Benny the Bull; the Cubs, White Sox and Bears mascots; hot dogs; pretzels; pickles — even ...

The most viral bowl game in college football last season is upping its game this year - in part by turning its trophy into a real toaster. Here's what we know about what to expect when Miami and Iowa ...

The fireworks on display during the Miami vs. Iowa State game was but the undercard to the main event. The biggest question throughout the Pop-Tarts Bowl — apart from whether Cam Ward was ...

Since then, fans have been introduced to some of the most wacky yet entertaining marketing and brand strategies ever introduced to the sport including live Pop-Tart mascots being lowered into ...

While the Cyclones’ victory was thrilling enough, all eyes were on the recent postgame tradition of the winning team electing which life-size Pop-Tarts mascot they would stick in an oversized ...

It's one of the greatest bowl game mascots in college football — and it's edible. The Pop-Tarts Bowl mascot is back, and perhaps tastier than ever. No. 16 Miami and No. 18 Iowa State will play ...