Pop-Tarts Brand Turns Bowl Game Traditions Upside Down
The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game in Orlando.
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College football’s tastiest trophy is now in Atlanta
The Pop-Tarts Bowl trophy is on display in Downtown Atlanta. The Pop-Tarts Bowl trophy isn’t just any trophy. As the first-ever interactive college football bowl trophy, it’s designed to bring ...