Search Engine Roundtable

Google Ads Adds Segmenting Option To PMax Asset Groups In Reports

Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the "segment" option within the PMax Asset Group Performance section of ...
Search Engine Roundtable

Google Ad Strength For PMAX To Weigh Assets Quantity & Variety More As AI Expands

Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in ...
Search Engine Land

Google PMax adds generative AI to create text assets, images

Performance Max is getting a more automated option to help you build campaigns. Also, new goals should aid in better customer targeting. The most automated type of Google Ads campaign is getting even ...
adexchanger

Advertisers Finally Win Key Transparency Concessions From Google’s Performance Max

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...
Search Engine Land

Google adds segmentation to Performance Max Asset Groups

Google Ads now offers a "segment" option for Pmax Asset Group performance, enhancing optimization potential for campaign performance. Select Google Ads accounts can now access a new “segment” option ...
MediaPost

Google Releases New PMax Features, Maximizes Ad Assets

Google’s latest features to boost tools supporting creative, performance and transparency in its advertising platforms began rolling out today in Performance Max and YouTube video ad placements.