The company’s CMO, Geoff Seeley, talks about the company’s marketing plan and how it tries to differentiate PayPal from Venmo ...

PayPal Holdings on Thursday launched a new advertising campaign around a new sweepstakes promotion with up to $10 million in total prize money. PayPal stock fell amid the news on Thursday ...

PayPal has teamed with actor Will Ferrell for the digital payment system’s largest-ever U.S. advertising campaign in terms of spend and scale, per details shared with Marketing Dive. Key to the effort ...

“PayPal Storefront Ads gives merchants a powerful way to reach new customers and re-engage loyal shoppers by planting dynamic ...

PayPal will introduce a bold new visual look and an expansive marketing campaign across out-of-home, digital media, streaming and radio, podcast reads, influencer, and a social media takeover.

You’ll be able to find competitor keywords, track their campaigns and browse their Google ads. PPC is an online advertising model where advertisers pay based on the number of people who click on ...

In other words, Shopify has a managed service layer separating ad platforms from the customer data, and platforms can’t refine campaigns to target specific merchants in Shopify’s network. But PayPal ...

PayPal has teamed with actor Will Ferrell for the digital payment system’s largest-ever U.S. advertising campaign in terms of spend and scale, per details shared with Marketing Dive. Key to the ...