The race to become the integrated sales and marketing technology platform of choice has intensified with Oracle’s announcement of its roadmap to integrate the newly acquired Eloqua platform into the ...

While not specifically mentioning continued integration with Salesforce.com, Oracle and Eloqua officials pledged ongoing support for multiple CRM systems in a joint statement issued after shareholders ...

Proclaiming that Eloqua will become “the centerpiece of the Oracle Marketing Cloud,” Oracle announced its acquisition of the provider of cloud-based marketing automation for approximately $871 million ...

The nature of B2B marketing is changing and as a result marketers are rethinking their content strategies and working closer with sales to generate and convert leads, said Stephen Streich, senior ...