Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

Nike is reintroducing its iconic rallying cry “Just Do It” to a new generation through the launch of its latest campaign, Why Do It? Designed to connect with young athletes, the initiative reframes ...

In today’s culture, brand logos and slogans are just as ingrained in our minds as basic elementary math. Household name brands feel more like familiar friends than corporate conglomerates, and each ...

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

Holy marketing genius, Nike just pulled off something pretty spectacular. After nearly four decades of “Just Do It” being the most recognizable slogan in sports, the swoosh decided it was time to hand ...

It has brought back its “Just Do It” but is tweaking it into “Why Do It?”, the company announced this week. “Designed to connect with young athletes where they are, the campaign reframes greatness as ...