Minimal makeup is changing everyday beauty standards. Explore how the natural beauty look fits today's makeup habits and ...

How many times have you clicked on a natural makeup tutorial, only to see the creator loading on layers of foundation and concealer? While we respect the commitment to the craft, it kind of defeats ...

Following a quiet holiday season, Erika Kirk was back on Instagram and seen in a rare look. Her recent Instagram story drew ...

The pursuit of natural-looking makeup represents a fascinating paradox in beauty culture: using products to create the illusion that you’re wearing almost nothing at all. This approach celebrates ...

Transform your routine with IT Cosmetics’ best-selling, easy-to-use makeup essentials, including a full-coverage, shine-controlling foundation and buildable eyeshadows for a natural, flawless look.

Lola OJ is back with another weekly tutorial, showing how to nail the perfect natural looking makeup in a few minutes and it's beginner friendly, watch and learn! Lola OJ is back with another weekly ...

Makeup is shifting away from minimalism in 2026: Bold, fun looks with an emphasis on technique, artistry, and self-expression ...

Five celebrity makeup artists share their favorite products and tips for achieving a natural glow. By Ivy Manners As couples embrace more authentic wedding styles, brides are following suit with fresh ...