ATLANTA -- They call it Mello Yello. And you may soon be seeing it on more store shelves. According to a report by Ad Age, The Coca-Cola Co.'s citrus soda, which launched nationally in 1979, is making ...
Don’t look for that Mello Yello bright yellow packaging. It’s been camouflaged. The fresh look for the citrusy soda comes as a result of the brands new partnership with outdoors and hunting brand ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 hours 51 min ago 3 hours 54 min ago 3 hours 59 min ago 4 hours 30 min ago By Bradley Johnson - 4 hours 44 min ago ...
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