Business Wire

Analyzing Consumer Behavior and Preferences With the Help of a Market Segmentation Strategy | Infiniti Research

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their new market segmentation strategy on the chemical ...
Business Wire

Target Market Segmentation Helped Boost Profitability and Reduce Marketing Spend for a Retail Company – Download Infiniti’s FREE Resource to Know How

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article on how target market segmentation ...
Demand Gen Report

The Art Of Urgency: How To Let Customer Needs Guide Your Segmentation Strategy

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...
Forbes

Using Enhanced Marketing Segmentation To Engage Audiences

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...
Entrepreneur

How to Use Segmentation, Targeting and Positioning in Business Branding and Marketing

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...
marketingtechnews.net

How social media influences market segmentation

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...