For the two cable networks, tapping into niches, hobbies and sports teams allows the them to invite new audiences in, while keeping loyal viewers satisfied with a break in formula.

Premiering just in time for the holiday, “A Pickleball Christmas” is set to air Saturday, December 20 at 8 p.m. ET on ...

The holidays wouldn’t be the holidays without Lifetime Christmas movies, and we found the best way to stream this year’s festive original films starting at $1. Lifetime’s “It’s a Wonderful Lifetime” ...

In the all-new Lifetime original movie, “Rodeo Christmas Romance,” a fiercely independent equestrian finds herself clashing ...