Public libraries represent a promising sales opportunity for self-published e-book authors. There are more than 9,000 public libraries in the U.S. A 2015 survey by Library Journal found that 94% of ...

When I was charged with managing my public library’s marketing needs, I balked at first. I was a librarian, not a marketer. I had no idea where to start. I didn’t understand the size of the task. It ...

Digital marketing and communications have changed dramatically in the past several years. Data now plays a much greater role in reaching intended audiences, and a new generation of marketing and ...

With most U.S. public libraries’ physical buildings still closed to the public to slow the spread of Covid-19, this may seem like an inopportune time to talk about author events at the library, and ...

The Maryland Library Association presented to the Harford County Public Library its Excellence in Marketing Award at its annual conference in May. The award was for marketing of the library foundation ...

The Marketing Resource Library houses a wealth of images, logos, templates and other digital assets available for use on marketing and communications projects Managed by University Marketing and ...