UCLA Bruins point guard Kiki Rice has been a trailblazer in the NIL and college basketball landscape both on and off the ...

Earlier this season, Rice spoke on the release of Jumpman's first women's basketball shoe. Jordan Brand NIL athlete Kiki Rice will debut one of her personal Player Editions (PE) of the Heir Series ...

Rice continues her dominance off the hardwood as one of the top NIL athletes in all of college sports. In addition to Jordan Brand, her roster of partners include the likes of Beats by Dre ...

Kiki Rice, known for her elite playmaking and for being the Bruins' floor general, became the first NIL signee by the Jordan Brand in 2022. It could be one reason for her preference for Micahel ...

Top recruit and dual-athlete ... rules after being cut due to NIL roster limits set by House settlement. The College Football Playoff Champion will serve as a brand ambassador and speak on ...

USC football players Zachariah and Zion Branch have made headlines as the first college football athletes to sign a Name, Image, and Likeness (NIL) deal with Jordan Brand. This partnership marks a ...