First impressions stick. It’s obviously an overused cliche, but it’s a cliche for a reason. People remember how you make them feel the first time you meet them. Did you make them feel uncomfortable?

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. How would you describe your business in just a few words? That’s where writing ...

If you’re pitching in a baseball or softball game, you want to get the batter out, whether swinging or just watching as those perfect pitches drop right into the strike zone. With sales pitches, it’s ...

As a small-business owner, generating revenue is your responsibility, so along with all the other challenges you face in business, you also have to invest time and effort into securing clients. One ...

Whether you know a little about elevator pitches or have never heard of them, now is the ideal time to learn the power of the elevator pitch and how to deliver one to maximum effect. Here we’ll show ...

In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

What if someone gave you a sales pitch by saying, “I make some mean pancakes. They’re really good, my kiddos love them. I may be the best at making them. You want to buy some?” Sounds silly, ...