Amazon isn’t just dominating consumers’ wallet share—it’s pulling at their heartstrings, too. A 2019 Brand Intimacy Study released Wednesday by the MBLM research group ranked consumers’ emotional ...

MBLM’s Brand Intimacy 2019 Study is very revealing as to how consumers and brands interact. The survey is the largest study of brands based on emotions. Of interest to 2019 is the fact that Disney ...

NEW YORK, June 18, 2019 /PRNewswire/ -- The consumer goods industry ranked high, placing fifth out of the 15 industries studied in MBLM's Brand Intimacy 2019 Study, which is the largest study of ...

NEW YORK, May 15, 2019 /PRNewswire/ -- The travel industry ranked last out of the 15 industries studied for the fourth consecutive year in MBLM's Brand Intimacy 2019 Study, which is the largest study ...

YouTube is labeled the new “most intimate brand” according to a survey of millennials. Apple took the title last year, but now drops to second place. Other brands that did well include Netflix and ...

Southwest Airlines once again topped all other airlines in a Brand Intimacy Study released on Wednesday by MBLM, the New York City-based global brand consultancy that invented the “brand intimacy” ...

Chick-fil-A is winning over customers' hearts and stomachs. The chicken chain rose to the No. 1 spot among fast-food chains in MBLM's 2019 Brand Intimacy study. The marketing agency analyzes people's ...