Historically, marketing leisure travel has had a fairly straightforward purpose: Use enticing imagery and feel-good language to encourage would-be travelers to visit a certain destination, attraction ...

Julia Zambello has played a central role in reshaping the marketing framework of Galpão Gaucho, a U.S.-based Brazilian steakhouse chain, by introducing structured content strategies, data-informed ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When times are tough and budget cuts are warranted, the marketing function can sometimes ...