What else do you flip? Burgers. It's unclear if IHOP will actually permanently change its name to IHOb. Sadly, this is probably a very effective use of viral marketing. However, someone does own ...
IHOP's rebrand as IHOb - International House of Burgers - left many customers skeptical. Last week, IHOP, the International House of Pancakes, announced it would change its name to IHOb ...
IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success ...
like IHOP temporarily calling itself IHOb to promote its burgers, or Coors Light, which released limited-edition “Mondays Light” beers to promote its product on the day after the Super Bowl.
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